Welcome to the website of the Public Relations Agency Talking Head.

AGENCY

Talking Head stands for target-oriented solutions to your daily communications challenges.
We identify the issues that people are talking about and circulate them to the public at large – via print, radio, TV and online channels. Making our clients’ business more successful by developing tailored communications strategies – that’s what we excel at.

We offer ‘classical’ PR activities such as press releases, press visits and press conferences, but also direct communication with target groups via social networks.
After assessing the strengths, weaknesses, opportunities and threats (SWOT) that underlie every communications task, we put together an individual service package for each and every client.

SERVICES

Consulting & Services

Talking Head creates communicative opportunities for your products and implements them on a professional level. We help you achieve your business objectives by analyzing how the market environment is developing and by factoring that information into creative communications strategies

Concept

Together with you, we develop a sustainable strategy for your media relations. A detailed briefing forms the basis of the SWOT analysis – then we generate ideas for activities and your tailored communications plan emerges.

Media relations

Our excellent contacts to various editorial departments of the consumer and trade press and ongoing sell-in activities guarantee optimal placement of your topic in all the relevant media. Our comprehensive distribution list enables us to select specific media for a target-oriented approach. You will receive detailed documentation on the success of each activity.

Our services include:
— Product launches and pre-launches
— Agenda-Setting
— Image and brand PR
— Awareness campaigns
— International product launches on the German market

Media

We use myriad channels to pitch your messages to the target audience(s): press releases, backgrounders, articles, interviews, podcasts, videos etc. We know what journalists need for their daily work: real news, good picture material, in-depth information, prominent interview partners, and a professional liaison person on the other end of the phone.

Events

We plan and organize press conferences, round tables, press visits, phone-in sessions and consensus meetings.

WORKING TOGETHER

Would you like to get to know us?

Get in touch – we’d be more than happy to drop by and tell you more about us.

Step two – your briefing

If you decide to work with us, step two is an appointment for an in-depth briefing. This is when we will need you to give us as much information about your company and the market environment as possible. You’ll also define your communications task(s) and specify a time frame and budget.

Research & Analysis

Based on your information, we’ll analyze the communicative environment, identify key opinion leaders and assess the initial situation. We may need some additional information from you during this phase.

A tailor-made communications plan

Depending on your individual challenges and budget, we will compile a communications synopsis for you. This includes the initial situation/SWOT analysis, targets, target audience(s), strategy, key messages, PR activities, budget estimate and evaluation. It is a comprehensive guideline for all subsequent communications activities.

Contract & Implementation

When the contract has been finalized, we begin implementing the stipulated activities. Vital implementation steps are discussed with you, and the corresponding documents are always sent to you for approval. Ongoing liaison and controlling guarantees that you are always up-to-date on project progress and budget issues.

Evaluation

Before we begin a project, we agree on a method of evaluation in order to record the success and quality of our work.

CLIENTS

genzyme

Genzyme is one of the world’s leading biotechnology companies and is headquartered in Cambridge/Massachusetts (USA). The company was founded in 1981. Today, approximately 10,000 Genzyme employees serve patients in more than 40 countries. Genzyme is a Sanofi company.

MDH AG

MDH AG is the German market leader for manufacturing high-quality dental prostheses from overseas. The company was founded more than 20 years ago in Mülheim, Germany. Together with more than 1,400 dental technicians in China, 140 employees at the German headquarters manufacture dental prostheses for the German market. With approximately 5,000 dentists, MDH has the most extensive network of customers in Germany.

XO CARE

The Danish company XO CARE A/S was founded in 1951 and manufactures dental units. The family-run company focuses on the product development of ergonomic and efficient dental work stations.

lege artis

lege artis Pharma GmbH + Co KG was founded in Austria in 1957 and has had its headquarters in Dettenhausen, Germany since 1972. The middle-sized company manufactures products for tooth preservation, the prophylaxis and treatment of affected teeth and oral mucosa, as well as medication for treating pain after tooth extraction.

SCOPUS Consulting GmbH

SCOPUS Consulting helps tech companies develop marketable products. Together with their clients, the B2B specialists develop successful marketing strategies and provide interim managers to implement the measures on-site. The SCOPUS team consists of consulting and coaching experts and of a specialists’ network for marketing and PR.

ergo Kommunikation

ergo Kommunikation is a communications consultancy located in Berlin, Frankfurt on the Main, Cologne and Munich. 90 employees cover all aspects of modern communications – from strategic consulting to coaching, design and full-service planning and implementation of all activities.

BIOGRAPHY

Birgit Jaretz studied English and Italian
at Philipps University Marburg.

After having worked as a journalist for the business news services Bloomberg and vwd, she started her PR career in 2001.

Her focus is healthcare communications and the tourism industry. She has worked for healthcare companies like Genzyme, XO CARE and lege artis as well as for the German National Tourist Board, Arkona AG and Lufthansa Systems.

In January 2011 she founded TALKING HEAD | public relations.
The Full-Service-Agency is located in Frankfurt/Main, Germany.

Birgit Jaretz studied English and Italian
at Philipps University Marburg.

After having worked as a journalist for the business news services Bloomberg and vwd, she started her PR career in 2001.

Her focus is healthcare communications and the tourism industry. She has worked for healthcare companies like Genzyme, XO CARE and lege artis as well as for the German National Tourist Board, Arkona AG and Lufthansa Systems.

In January 2011 she founded TALKING HEAD | public relations.
The Full-Service-Agency is located in Frankfurt/Main, Germany.

Birgit Jaretz

Talking Head | Public Relations

Brückenstrasse 31
60594 Frankfurt am Main
Telefon: +49 Ø 69 28 34 87
Fax: +49 Ø 69 20 32 81 73
E-Mail: jaretz@talkinghead.de
Internet: www.talkinghead.de