Welcome to the website of the Public Relations Agency Talking Head.

Talking Head stands for target-oriented solutions to your daily communications challenges.
We identify the issues that people are talking about and circulate them to the public at large – via print, radio, TV and online channels. Making our clients’ business more successful by developing tailored communications strategies – that’s what we excel at.

We offer ‘classical’ PR activities such as press releases, press visits and press conferences, but also direct communication with target groups via social networks.
After assessing the strengths, weaknesses, opportunities and threats (SWOT) that underlie every communications task, we put together an individual service package for each and every client.

Consulting & Services

Talking Head creates communicative opportunities for your products and implements them on a professional level. We help you achieve your business objectives by analyzing how the market environment is developing and by factoring that information into creative communications strategies

Concept

Together with you, we develop a sustainable strategy for your media relations. A detailed briefing forms the basis of the SWOT analysis – then we generate ideas for activities and your tailored communications plan emerges.

Media relations

Our excellent contacts to various editorial departments of the consumer and trade press and ongoing sell-in activities guarantee optimal placement of your topic in all the relevant media. Our comprehensive distribution list enables us to select specific media for a target-oriented approach. You will receive detailed documentation on the success of each activity.

Our services include:
— Product launches and pre-launches
— Agenda-Setting
— Image and brand PR
— Awareness campaigns
— International product launches on the German market

Media

We use myriad channels to pitch your messages to the target audience(s): press releases, backgrounders, articles, interviews, podcasts, videos etc. We know what journalists need for their daily work: real news, good picture material, in-depth information, prominent interview partners, and a professional liaison person on the other end of the phone.

Events

We plan and organize press conferences, round tables, press visits, phone-in sessions and consensus meetings.

Would you like to get to know us?

Get in touch – we’d be more than happy to drop by and tell you more about us.

Step two – your briefing

If you decide to work with us, step two is an appointment for an in-depth briefing. This is when we will need you to give us as much information about your company and the market environment as possible. You’ll also define your communications task(s) and specify a time frame and budget.

Research & Analysis

Based on your information, we’ll analyze the communicative environment, identify key opinion leaders and assess the initial situation. We may need some additional information from you during this phase.

A tailor-made communications plan

Depending on your individual challenges and budget, we will compile a communications synopsis for you. This includes the initial situation/SWOT analysis, targets, target audience(s), strategy, key messages, PR activities, budget estimate and evaluation. It is a comprehensive guideline for all subsequent communications activities.

Contract & Implementation

When the contract has been finalized, we begin implementing the stipulated activities. Vital implementation steps are discussed with you, and the corresponding documents are always sent to you for approval. Ongoing liaison and controlling guarantees that you are always up-to-date on project progress and budget issues.

Evaluation

Before we begin a project, we agree on a method of evaluation in order to record the success and quality of our work.